
We are seeking a brand partner to commission and support a year-round sponsorship partnership with The Queer Comedy Club, London's permanent LGBTQ+ comedy club and performance space. The partnership would involve a brand becoming the Naming Rights Partner, creating a long-term association between the brand and the club, its comedy programme and the wider LGBTQ+ creative community.
The annual partnership would support the continued delivery of queer comedy, emerging artist development and accessible LGBTQ+ programming, while providing the partner with meaningful opportunities across brand visibility, employee engagement, client hospitality, content creation, talent collaborations, community initiatives and PR.
We are particularly interested in working with a brand that wants to demonstrate an authentic, year-round commitment to LGBTQ+ culture rather than a short-term Pride activation. We are open to shaping the partnership collaboratively around the brand's objectives and would welcome conversations with potential partners about how we can create something genuinely valuable for both the brand and the community.
We are looking for partners who can demonstrate a genuine commitment to LGBTQ+ inclusion, culture and community, alongside a strong understanding of how brand partnerships can create meaningful impact.
Ideally, providers should demonstrate a strong alignment with LGBTQ+ audiences, culture and values, a genuine interest in supporting queer artists, comedians and creative talent, experience delivering brand partnerships, sponsorships or community-focused activations, the ability to create engaging opportunities beyond traditional logo placement, including employee engagement, hospitality, content and events, a willingness to take a long-term, year-round approach rather than focusing solely on Pride month, a collaborative approach to developing activations that deliver value for both the brand and the LGBTQ+ community, and a commitment to authentic representation and avoiding performative or purely transactional LGBTQ+ marketing.